Your Teacher:

BRAD WILLIAMSON

Welcome! By learning to perform this most powerful form of persuasion—online or off; in writing or in-person—your targets won’t stand a chance. Always, they’ll fall, for what you’ll tease them with is what they want most of all:

STRONGER WELL-BEING—IT’S PRICELESS.

Everyone wants stronger well-being, desperately—thereby making selfish selling techniques, empty incentive programs, desperate calls-to-action, or any other act of manipulation absolutely unnecessary, because…

There’s no need to strong-arm someone into embracing something that will make them stronger.