THE PROBLEM: Writing intriguing headlines
THE SOLUTION: 31 tips/formulas that’ll make writing headlines super-simple.
Do you know of an effective solution to a headline writing problem? Use the annotation feature located toward the top-right portion of this page. Thanks!
PROBLEM(s):
PROBLEM: You need to write a headline, fast, one you're certain people won't resist clicking. The solution is…
COMING SOON: More solutions to headline writing problems…
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SOLUTION:
Use one of these headline writing formulas:
Have a / Build a {Desirable Thing} You Can Be Proud Of
Who Else Wants {Most Desirable Outcome or Benefit}?
But/And it works.
The only {product category} that doesn’t {objection or anxiety}.
Is it worth {low price} to you to {get outstanding result}?
We Promise You This: {Highly Desirable Result} Or
{Notable person} shows you how to {do notable thing like they do}
{Do Something Hard} in {Period of Time}
Get the {Unusual Adjective} Power of {Product Category} Without
{Product Name} is a {product category} that {different thing it does best}
{Do something} like {world-class example}
Overcome the {Unexpected Culprit} That Keeps You {Unpleasant Thing}
Make Your First in Just
The Only {SEO Keyword Phrase} Made Exclusively to {Most Desirable Outcome or Benefit}
Let {your product} work on your for just {time period}
{One word.}
Here’s the {Best Adjective} Way to {Solve a Problem}
Now You Can {Do Something Desirable} {Great Circumstance}
Are You Still Wasting Money on ______ (Without Anything to Show for It?)
9 Out of 10 {Group Members} Can’t/Don’t ____________. Are You One of Them?
Get Rid of Once and For All
{Do desirable thing in an unexpected way}.
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}!
How to Permanently Stop {Painful or Embarrassing Thing}, Even if You’ve Tried Everything!
You are than you think
Can your {current solution} pass the _______ Test?
Now You Can {Do Something Desirable} {Counter to Expectations}
{Known Competitor} {Does This Undesirable or Unimpressive Thing}. {Your Brand Name} {Does This Highly Desirable or Impressive Thing}.
You’re tired of {objection or anxiety}. But you {desired outcome}. So it’s time you met {Product name}.
{Service name} is a {service category} that {amazing outcome for end users or decision-makers} without {objection or anxiety}
{Eliminate pain in an unexpected way}